Great Marketing & Great Job Performance … The Key To Growing Your Business

Businessman drawing a growth diagram
Most field service representatives are not very good at marketing. The most effective marketing is DIRECT marketing … where you contact firms DIRECT and introduce yourself and offer your services. It’s all about sending emails and calling on the telephone. It’s called “beating the bushes”. Introduce yourself and ask them to try you out. A National Field Services Directory will provide you with over 100 higher quality firms that pay the higher fees. SOFI will design a great resume for you.

Performance is key. Get the job and then do a great job. Call after your first job and ask for feedback. Make them love you. Make them want you to do all of their inspections in your area. Become their “go to” person for every job.


Check out all of the great SOFI information, marketing and training products at

Wake Up Your Advertising With A Banner Ad At www.fieldinspector.BIZ


“Richard.  I cannot tell you how much traffic that simple ad has generated for CRMKC.  BEST money I’ve spent to date.  You made a believer out of me, and I recommend the site to everyone I meet”.

Grow your business … make more money … save money … buy more toys. Advertise with SOFI.



Cool Resume … You Need A Great Resume That Gets Attention! … Welcome To A New World!

The above resume landed Joe Kelso a great job at Google.

The plain text resumes that list all of your non-related jobs from 20 years ago just don’t work in our new modern world.

Let SOFI design your field services resume … a resume that works in a modern world. Buy yourself a resume design and finish 2016 with a strong marketing campaign. Marketing is key to growing your business. Order your new resume today. Make things happen in 2016. Love yourself … that new resume will look good on a new i-pad pro from Apple.




When Should I Send Out My Resume?


At SOFI, we believe that Tuesday, Wednesday and Thursday are the best days of the week to email field service representative resumes. Avoid the weekends and avoid holidays. Some recruiters say that Monday is a good day. Send out some resumes on Monday and Tuesday and measure the response. Send out resumes between 10 AM and 2 PM.

Don’t fill your resume with a lot of noise. Hiring firms want to know your contact information, the services you offer and the general area you service. Talk about experience if you have direct or related experience.

Let SOFI design your field services resume. We know what works. You need to project a professional image.



Car Chase Inspections On The Increase As Auto Loan Delinquencies Rise



Rising delinquencies are readily apparent in GM’s subprime securitizations where 31-60 day delinquencies have been on the rise since 2012 and now stand at over 8% of outstanding loans. Reports say that the year-over-year change in 61+ day delinquencies for GM securitizations have been growing at double-digit rates for several months now.

With delinquencies and charge-offs mounting at these levels, it’s just a matter of time before the subprime auto bubble bursts.  Just another sign of the Obama “economic recovery.

The average market price for a near-by vehicle delinquency interview is $25 … higher fees for longer drive distances.


Home Ownership Is At 43 Year Low … Some Northern Climate Realtors & Home Inspectors Will Starve This Winter

Homeownership is at a 43-year low. In the northern climates, real estate sales will SLOW in the winter months. And, home price increases is keeping more home buyers out of the market. As a real estate broker for 35 years, I know that you need to have an income gap filler in the harsh winter months when real estate sales and home inspections collapse. Field service inspections can become the winter gap filler for realtors and home inspectors. The more related income producing tasks you can perform in a small area, the more efficient you become … hence you make more money. Don’t starve this winter. Make some extra money with field service inspections.


Who Do You Think Is Getting Work In New York?


Very few field service representatives advertise their services. Check out the online advertising at NAMFS. I see four advertisers at NAMFS and none of them are field service representatives.

Check out the website at Who do you think is getting the work in New York? When we get calls at SOFI from firms looking to hire field service representatives, we suggest that they FIRST visit our advertisers at

ORDER your banner advertisement today!


What If We’re In A Depression But Don’t Know It? How Are You Doing With The $3 Mortgage Inspections?


Is the economy in a Depression? Not if you’re a corporate bigwig skimming vast gains from corporate buybacks funded by the Fed’s free money for financiers. But if you’re a wage earner who’s seen your pay, hours and benefits cut while your healthcare costs have skyrocketed – well, if it isn’t a Depression, it’s a very close relative of a Depression.

Today, the average mortgage inspection with 7 FREE photos pays $3. Twenty-five years ago, the same inspection paid $5 and photos paid $1.50 each. Someone is making money, but that someone is NOT the mortgage field inspector. The Mortgage Order Mill (MOM) always has the better part of the partnership. The mortgage segment is the DARK SIDE of the industry.

So how are those $3 mortgage inspections with “maybe” a $1.50 profit after you FIRST perform 833 mortgage inspections to pay for the required insurance. Stop by Lowes and look at the price of a single 100-watt light bulb. What do you pay for an oil change and tire rotation? The average price for a new car today is over $30,000. A mortgage inspection “maybe” provides a profit of $1.50. Divide all of your business expenses by 1.50 to compute the number of mortgage inspections required to pay the bills. Divide your car insurance cost by 1.50. When you work for inspector “Barbara” you may not even get paid. How will you feel when a MOM charges you with a $60 chargeback … a penalty to put more money in the MOM’s pocket?

“Barbara” In Texas Targets Females & Minorities

Avoid working for another inspector in Texas named “Barbara” who targets females and minorities and does not pay them for inspections performed. Email Richard Law with contact information on anyone named “Barbara” that contacts you. I will provide you with a list of contact information on females and minorities who were targeted and abused by Barbara. You can learn from them direct about their horrible experiences with Barbara. It’s best to just avoid Mortgage Inspections.



Field Service Blogs You Need To Follow To Learn About The DARK SIDE

The field services industry offers great opportunities. But, it also has a DARK SIDE that you need to avoid. That DARK SIDE is the MORTGAGE SEGMENT … the home of 99.5% of the fraud, greed and corruption. Avoid the Mortgage Order Mills (MOMs) that pay low $3 fees for mortgage inspections and $15 for grass cuts.



September Is A Busy End Of Summer Month For SOFI


We are near the end of summer. The staff at many filed service hiring firms are back from summer vacation. Many field service inspectors are back from a summer vacation. It’s time to get serious again about getting back to work … vacations are over.

At SOFI, we see the most product sales in the month of September to both hiring firms and field service firms. Hiring firm staffers get back to building a strong network of inspectors (looking for an end of the year bonus) and field service inspectors look to building more volume in a small area and better efficiencies … thereby creating more money. It’s time to get serious about your business!

Check out all of the great SOFI information, marketing and training products at Call 321-543-2809 (east coast) to chat about growing your business.

Auto Loan Delinquencies Up 17% In July … Bad Credit Or No Credit … No Problem


The car chase field inspectors should be happy on this good news. This will generate a slightly higher volume of vehicle delinquency interviews. It’s really bad news about the economy. The market rate today for a car chase is still about $25. It’s been at $25 for a long time. I’m sure that most field service inspectors are going to be looking at the increases in their expenses in 2017 … especially health insurance and Rx drugs … and take that into consideration in their decision making process with regard to inspection fees. It may be time to ask for more money.


Earnings & Unemployment Is Linked To Education


This chart says a lot. Education is important. Your job earnings is closely tied to your education. Your earnings in the field services industry will also be tied to your level of training. Start in the field services industry with some entry-level tasks and then get some training and move to a higher level … and earn more. Check out the training products at Call Richard Law at 321-543-2809 (easy coast) if you want to chat.



Car Accident & Trip And Fall Documentation And Photos For Local Attorneys


I talked to a Notary Signing Agent who also provided documentation and photographic services for attorneys in her area. Most of her work was photographing and documenting car accident scenes and trip and fall scenes for local attorneys. I know a field inspector who recycles printer toner cartridges. Many field service inspectors have several great part-time jobs which add up to a full-time job.

There are many opportunities all around you. Do you see them? Open your eyes. Network with other field service inspectors. Check out the SOFI Store.


Are You Smiling Because You Have Beat Out Your Competition?


RIO 2016:   Usain Bolt won gold in the 100 meter dash with a time of 9.81 seconds. He was smiling near the end of the race as he beat his competition.

How are you doing with beating your competition in the field services industry? Do you have a great resume? Do you advertise your services? Do you have a National Field Service Directory? Are you smiling because you are beating your competition? Or, is your competition beating you?



The Value Of Money: California Field Inspectors Actually Earn Less Than Mississippi Inspectors On Every Inspection … See The State Map

What’s the value of $100? That might seem like a trick question, but it’s actually an important indicator in measuring regional economics.

That’s because money buys you a lot more in some places than others. Just look at Mississippi, the state with the highest relative value. There, $100 will buy the same amount of stuff that would cost $115.34 in a state at the national average price level. On the flip side, money in Washington, D.C., has the lowest value, relative to the national average. There, you have to spend $100 to get $84.67 worth of value at that national average.

Check out the GREAT SOFI information, marketing and training products at


Getting Started With Part-Time Field Service Inspections


Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay.

What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? In The 10% Entrepreneur, Patrick McGinnis shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck.

I started listening to this audio book and found some great ideas on becoming self-employed in a great job. Read more at Amazon. Download a FREE e-book about getting started in the field services industry.




California Field Inspectors Should Ask For More Money … Check out the State Income Tax Chart

Taxes by State

CLICK HERE to see a larger image,

State income taxes are higher in the dark blue states such as California, Hawaii, Oregon, Minnesota and Iowa. Seven states have no state income tax. Field inspectors in the blue states such as California should get about 7% more than the national average price for any field inspection. California is a high income tax state. It costs field inspectors more to live and work in the “land of paradise”. They should ask for higher inspection fees … about 7% higher. The state income tax in California is 13.3% compared to NO state income tax in Florida, Texas and a few other states.



Commercial Inspections Are The Sweet Spot … The Mortgage Segment Is DEAD!


The Mortgage Order Mills (MOMs) will love the above chart. They have been praying at the altar of Satan for a long and deep recession. They want America back on hard times with lots of mortgage delinquencies and foreclosures. Today, mortgage delinquencies and foreclosures are at 8- year lows. The mortgage segment is dead. It is dryer than the butt of a camel in a sand storm. Non-bank servicer Ocwen … once a $60 stock is now a $2 stock. It operates at a loss! There is no money to be made with mortgage servicing during the current economic environment. DUH!

Factory orders plunged for the 20th month in a row – the longest streak in US history. What is bad for America is great for the Mortgage Order Mills (MOMs). US factory orders plunged 5.6% YoY – the worst drop since September 2015. This extends the period of annual contraction to 20 months – a record streak of declines in US history and one which has always, without exception, coincided with recession. Recession is great for the mortgage session. They make lots of money forcing people out of their homes … it’s called debris removal … couches, chairs, clothing, photos, mama’s ashes. The banks pay the bid price … the property preservation mechanic gets a lower negotiated price. During a recession, the MOM owners are picking up great deals at a Mercedes showroom.

Recession means good jobs will be lost. The unemployed will flood into the mortgage segment to pick up some of those $3 mortgage inspections. They will probably decrease to $2 inspections … hence more profit for the MOMs and maybe a reduced 50-cent total profit for the mortgage inspector. Recessions are awesome for the MOMs.  They can also pay their staff less. The MOMs grow rich during the hard times.



America’s Aging Baby Boomers, Forced To Work Until Death, Blamed For Collapsing US Productivity

walmart greeter_0

A report says the graying of America’s workforce will come as no surprise to regular readers. Just earlier this month, we wrote that in a little noticed aspect of the “stellar” June jobs report, the vast majority – or 90% of all new jobs – went to workers 55 and older.

Let’s face it … baby boomers need to find jobs that they will enjoy. They want good paying jobs with great flexibility, The best segments of the field services industry is commercial and insurance inspections. Avoid the mortgage inspections. Read As for those elderly Americans stuck in menial jobs until their dying day, our condolences.



Field Inspectors … Are You Too Hot This Summer? …. Maybe Get A Federal Job To Stay Home & Avoid The Heat

Obama To Federal Employees: If You Can’t Take The Heat Then Just Stay Home, No Biggie

READ the blog at

The Obama administration’s Office of Personnel Management is encouraging federal workers to work from home if they simply can’t bear the excessive heat this summer.  Beth Cobert, Acting Director of the OPM, warned federal employees in a recent blog post, as well as in a memo distributed to all federal HR Directors, of the excessive risks associated with “dangerous heat waves” and the precautions that should be taken to “protect ourselves and our family’s health and well-being.”

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Don’t Panic … You Can Have A Great Life Beyond $3 Mortgage Inspections

Don't Panic

The SOFI blog at has over 1,200 blog posts on the dangers in the mortgage segment of the industry. Read the blog, but don’t panic. You can have a great life beyond the $3 mortgage inspections. Check out the National Field Service Directory. It lists over 100 high quality firms (outside the mortgage segment) that pay the higher inspection fees. Avoid the fraud, greed and corruption in the mortgage segment. Have more fun in life and make more money. Be smart.


Andrea writes: Thanks SOFI for your dedication to the field Service Industry! 80% of my business has been from firms that got my information from you!! I am now a Certified Commercial Inspector through InterNachi.

The Best Days For Business Marketing Is Mid-Week … Avoid Holidays

Tuesday through Thursday are the best days of the week for email and telephone business marketing. Stay clear of any holidays. This is common sense … it’s what you would expect. The national and regional field service firms are not open on the weekend or holidays.

I ran into a person several years ago who was calling field service hiring firms on a Saturday and Sunday. He complained to me that none of the firms were answering their telephones on the weekend. Duh! I didn’t call him stupid … but, I really wanted to unload on this stupid person.


Mortgage Delinquency Mends While Student and Auto Loans Worsen

The substantial decline in serious mortgage delinquencies contrasts with other types of loan delinquencies that are on the rise.

Seriously delinquent mortgage loans, those 90 days or more overdue, have declined to the point where they are less than one quarter of what they were at their peak six years ago, according to a new State of the Consumer report from Stephanie K. Mah, Director of Research, Structured Finance, Morningstar Credit Ratings.

The substantial decline in serious mortgage delinquencies contrasts with that of other types of loan delinquencies that are on the rise, such as student loan debt and auto loan delinqucies, Mah reported.


Who Is Getting The Inspections In Central Florida?

Most field service inspectors cannot afford 40-cents a day to advertise their business because they don’t know how to advertise. They don’t generate business to pay for advertising.

This is a banner that SOFI designed for Ryan Simmons at www.fieldinspector.BIZ. The price was 40-cents a day for the banner and a year of advertising. Maybe you need to rise up above the competition. ORDER your banner ad today if you can afford 40-cents a day and you want to rise above your competition. Or, do nothing. Your business growth depends on the decisions YOU make.

Ryan Banner 070416


Did You Know?

China has a long-standing tradition in wood carving. For centuries, its chisel-wielding masters have been turning bland pieces of wood into awe-inspiring masterpieces, but none as impressive as the mind-blowing creation Zheng Chunhui. This talented Chinese artist spent the last four years painstakingly carving a detailed replica of Along the River during the Qingming Festival, a famous traditional Chinese painting, into a 12-meter-long tree trunk. The breathtaking beauty of his work simply cannot be expressed into words, you just have to see it for yourself.

China has now completed construction on the world’s largest radio telescope. The Single-Aperture Spherical Radio Telescope (FAST) as it is known, is an enormous dish made up of 4,450 reflector panels with a diameter of a half a kilometer.


The above video was sent to me by a recruiter at a regional field services firm. She has traveled to China. Her comment was that maybe the United States is falling behind China in today’s world. She said she is having a difficult time finding field service inspectors who can hold a camera level when taking a photo and who can follow very simple instructions.


Zhōngguó jiāng hěn kuài chéngwéi shìjiè dì yī

750,000 Californians Past The Age Of 65 Are Still Working


As the Sacramento Bee reports, more than 740,000 California residents between ages 65 and 74 are employed or looking for work, roughly double the number from 15 years ago, according to a Sacramento Bee review of the latest census data.

Think about some part-time field service inspections as a way to supplement your income. Check out all of the great SOFI information, marketing and training products at Call Richard Law at 321-543-2809 (east coast) if you want to chat about field service inspections.


If You Get Paid For A Field Service Inspection & Use A Drone … You Need To Read About A Required FAA Pilot Certificate


WASHINGTON – New drone rules from the Federal Aviation Administration limit most small commercial drone operations to daylight hours and require operators to get certified every two years.

The FAA’s 624-page rulebook allows commercial drones weighing up to 55 pounds to fly during daylight hours and lower than 400 feet in the air, or higher if within 400 feet of a taller building or tower. The aircraft must remain within sight of the operator or an observer who is in communication with the operator. The operators must be at least 16 years old and pass an aeronautics test every 24 months for a certificate and a background check by the Transportation Security Administration. New FAA commercial drone rules require a “pilot certificate”


Did You Know?

Did you know that Pascal County … near Tampa, is the nudist capital of the United States.


Florida, you say? Yup, Pasco County, Florida, has been named nudist capital of the United States. Pasco is 20 miles north of Tampa and boasts hundreds of acres of nudist resorts (like Caliente Resort and Spa) and campgrounds here cater to the European tourists seeking relaxation from standing in lines all day at the area’s many theme parks. Pasco County is also home to an upscale nudist community living in half-million dollar homes, clothing-free clubhouses and waterfall-lagoon type pools there are perfect for a good ol’ skinny dip. I know some Pasco County field service inspectors. They seem to be happy. I have not seen any nude photos on their resumes or their websites.


Did you know that 99% of field service firms do NOT require a job applicant to pay for a background check. If you look at all U.S. business, you will find that about 99.5% of ALL U.S. companies do NOT require the applicant to pay for a background check.

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Are You Shopping For Low Cost E&O/GL Insurance For Your Business?


Be sure to talk to OREP before you make a purchase of E&O/GL insurance for your business. OREP has been providing low-cost insurance for the field services industry for the last 14 years.

If you are a mortgage field services contractor and you are paying more than $850 premium for your E&O and GL coverage ($2 million limits), you may be paying too much.

The offer is not available for Safeguard Properties contractors. Safeguard Properties will tell you where you MUST buy your insurance.



The Lazy Days Of Summer


Many of the national and regional field service firms are busiest in the summer months. At SOFI, we have a lot of interaction with these firms as their clients are addicting more inspections and the firms are working to build their inspector networks.

Many field inspectors get lazy in the summer months and cut back on their marketing. This is a big mistake. Don’t be a victim of the lazy days of summer. Yes, you should enjoy the long warm and sunny days of summer. But, don’t cut back on the marketing as summer is a great time to introduce yourself to hiring firms.

Check out all of the great SOFI information, marketing and training products at

Protect Your Phone Number With Star 67


One of the national car chase firms is asking field service inspectors to call the delinquent car loan borrow if they are unable to make contact at the front door of their home. It would be best to prefix the borrower’s telephone number with *67 to hide your cell phone number and not show your caller ID to the borrower.  The words “Private,” “Anonymous,” or some other indicators will appear on the recipient’s phone instead of your mobile number. You don’t want delinquent borrowers calling you days, weeks, months or years later.

The Long Summer Days Are Here … Make Some Extra Part-Time Money


The long days of summer are great. You can work some part-time field service inspections and make some extra money. The days are longer so that some late afternoon/evening field inspection work is possible. Make some extra money to pay some bills, save some money or put aside some funds for a great end-of-summer vacation.

Check out all of the great SOFI information, marketing and training products at Call Richard Law at (321) 543-2809 (east coast) if you want to chat about getting started in field services. Take advantage of the long days of summer.